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The pharmacists in a rural community like Carlsbad, New Mexico have to be a lot of things. They have to offer the same high-quality and innovative health care options, such as custom compounding, medication synchronization, mobile flu clinics, hormone replacement therapy (HRT), compliance packaging, and routine vaccinations, that are available in larger cities.

That’s why, in addition to providing the tools that improve patient outcomes, Danny Cross, owner of Southwestern Medical Pharmacy, also ensures that his customers receive the friendly, caring, and personal attention that is too often missing from big-box drugstores.

The community pharmacist continues to be the most accessible of health care entities, always on call and available. Face-to-face interaction gives pharmacists a keen barometer of patients’ wellbeing. This makes it possible to provide better consultations, so that, rather than simply treating people’s conditions, pharmacists can improve their wellness and prevent problems before they occur. The best neighbors are proactive in looking out for each other, which is why the people of Carlsbad have learned that they can depend on Southwestern Medical Pharmacy to be their Good Neighbor!

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